Mẫu xe này được thiết kế bởi bộ phận chuyên trách Q của Aston Martin. Bộ phận này chuyên thiết kế nên những phiên bản đặc biệt của các mẫu Aston Martin, trong đó có chiếc One-77 đình đám.
An employee of Aston Martin confirmed that they're working on a bespoke model to CAR. This development is done by Q by Aston Martin. This department designs all limited and special versions of Aston Martin. They're talking about a limited production of only 100 copies of this new flagship. This way, this model won't compete with the Rapide S. The power comes from the well-known six liter V12 and will produce at least 600 hp. An upgraded eightspeed gearbox will shift gears faster than before and will reduce the fuel consumption of the car. We can't say much about the styling yet due to the camouflage. The car will be a modern interpretation of the old Lagonda from the seventies and eighties. We expect the car to be introduced this year.